The visual imagery or the logo is the focal point of many candy or chocolate bars.
In Reese's case, the logo is the primary information. The type of the logo is set
in a large font size with no serifs. It also sets a contrast with its
saturated colour and its dark bold stroke, along with a drop shadow that is shifted
slightly to the right. This design choice gives depth between the Reese's cup and
the logo itself, making the words stand out. It is also angled upwards, acting as a
leading line that points to the Reese's cup.
There are a handful of secondary info within this wrapper, and these are the subtexts
and the nutrition facts. The subtexts are "3 PEANUT BUTTER CUPS CANDY" and "peanut
butter in pure milk chocolate". Similar to the logo, the smaller text under it is angled
upwards to direct the reader's eye to the imagery. There is no stroke, which is a
nice touch because the design blends well together instead of having a battle over
what is the most visually appealing. In other words, it doesn't seem too overwhelming
even though they are in majuscules. However, there is a backdrop and an outline on the
number 3. It is connected to the logo which helps draw the reader from the primary info
to this secondary info.
The description of the Reese cups are not classified as primary
data because majority of the time these bars are facing flat up instead of on their side.
If a person were to turn the bar around, their eyes would catch the text because of "pure"
being the only word in a different, bright colour. This sets a contrast as well. As for
the nutrition facts, the text kept inside that white box have variations with its font
weight and scale. It creates interest and adds context as to what is considered significant,
such as the amount of calories. The tracking makes the letters condensed, though it fits
nicely inside its container.
The tertiary information are the ingredients and the company's contact details. They
are set in a small font size and are consistent with its sans-serif type. Unlike the
nutritional data and the ingredients, the contact information have no backdrop. Since
the letters are also condensed, it is the last thing that the eye picks up. In the
ingredients section, the text has a long paragraph width, causing the viewer's eye to
trail off.